Head of Brand

Brand & Storytelling

• Translate Kindred’s vision, taste and values into coherent, high-quality brand expression
• Develop and deliver storytelling ideas and campaigns year-round
• Protect visual and verbal quality across all channels
• Build deep understanding of Irish craft, linen, makers, heritage and place

Editorial & Content

• Own the editorial and content calendar
• Write, edit and commission features, interviews and stories
• Produce shoots, films and written content, directing photographers, videographers and writers
• Write campaign emails and social content in Kindred’s voice

Seasonal Collection Campaigns

• Support the Creative Director from early concept through to campaign delivery
• Own timelines, budgets, briefs, schedules, samples and asset requirements
• Coordinate photographers, videographers, models and locations
• Deliver campaigns across email, social and website

Production & Delivery

• Run productions from brief to delivery
• Manage the annual brand and production budget
• Build a trusted network of creative partners and collaborators
• Keep assets organised and processes simple and scalable

If you feel you meet the requirements for the role and can fulfil the essential criteria set out in the Personnel Specification, please submit:

• Your CV
• Your answers to the three questions below
• Any relevant portfolio links

This is a full-time role, but we are open to a part-time (32 hour) arrangement for the right person (salary pro rata). If that applies to you, please say so in your application.

Applications are made through the form on our website.

Closing date: Sunday 20 September 2026, 9pm. We reserve the right to close applications earlier if necessary, so early applications are encouraged.

Any enquiries please send to careers@kindredofireland.com.

Please answer all three questions in writing, in no more than 500 words each.

1. Tell us about a time you were given a loose idea or creative direction rather than a finished brief. How did you take it forward and turn it into something concrete?
2. If you had been in this role for six months and were asked what Kindred should be doing over the next three months from a brand and storytelling perspective, how would you approach that?
3. Tell us about a time you felt a piece of creative work was not good enough. What did you do to improve it?